BEST PRACTICE MARKETING WORKSHOPS

Success

Marketing Excellence!
Master programme in 8 steps

3. Managing the communication process and how to judge advertising. (1,5 Days)

4. Innovation Management 1.5 Days)

5. Concept Development (1 Day)

6. Packaging Design Principles & Shelf management (1 Day)

7. Category management (1 Day)

8. Pricing & Brand Profitability (0,5 Days)

9. Brand Performance & Brand Plannjing
(1.5 Days)

10. Developing a robust Brand Strategy
(2 Days
)

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BuildingBlocks

Marketing Foundations
This is a 2 day course

Day 1

Developing a strong Brand
Strong vs weak brands, Brand image & Personality Brand Measurement

Segmentation Principles
Segmentation Models, Segmentation and ROI

Understanding our Target
Holistic understanding, Global trends, Consumer Portrait

The Customer Journey
Models & Tools B2C B2B

Day 2

Insight which leads to success
The power of Insight
Sources of Insight
Tools for developing Insight

Turning Observations into Insight
Using observations as a tool for Marketing Judging the quality of Insights

Brand Positioning
Positioning models
BP as a practical tool
Key elements for differentiation

Intro to Brand Communication
The role of communication in your strategy
Easy tools for judging advertising

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Innovations

Innovation Leadership
This is a 3 day course

Day 1

Innovation Behaviours
Innovation Models
Old vs new technology
Growth Drivers
Re-defining the market

Day 2

Innovation Framework
Leadership & Culture
Role of teams
The Innovation ready organisation
SWOT
International case study
Product Ideas

Day 3

Creative techniques
Implementation Systems
Selling the Idea
Stakeholders buy-in
Prioritisation & Roadmap

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Newgotiatetowin

Negotiate to Win - Win
This is a 2 day course

Day 1

Knowing myself
Personal Exercises
Principles of Influence
Exercise on Principles
Influential listening
Self completion questionnaire
Commuication Tools
Understanding My Style

The Negotiation process

Step by step model
Negotiation Variables

Day 2

Effective Questioning
Excersie in Pairs
Authoritive Proposal
Plenary Exercise
Tactics and Concessions
Excersie0n Tactics
Dealing with Difficult People
Personal Exercise on Conflict Management
Dealing with Feedback & Criticism

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BCommunication

Effective Business Communication
This is a 2 day course

Day 1

How Do I Communicate?
Making Communication More Effective
Becoming a Good Listener
Becoming a Good Writer
The Power of Networking
Skills of Persausion

Day one will also include self completion questionnaires, cummuniucation games, videos, exercises & discussions

Day 2

My Communication Style
Having Tough Conversation
Dealing with Conflict & Criticsim
Presentation Skills
Communication with Your Team

Day two will also include case studies, group presentations paired discussions, debates and competitions.

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SocialRespons

Corporate Social Resposibility
This is a 3 day course

Day 1

CSR Expectations
Changing Enviroment
Aligning Company Activities
Intergrated Programmes
Your CSR Swot

Day 2

Shared Value Concect
Conscious Capitalism -a new approach
Strategic Purpose
CSR Framework
Shareholders Framework
Internatiopnal Case Study

Day 3

CSR Implementation
Role of Communication
Employee on-boarding
Strategic Imperative

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MarketingGrowth

Marketing Growth Strategy
This is a 2 day course

Day 1

Compaany Imperitives
Market Structure & Trends
Identifying Growth Drivers
Segment Needs & Insights
Brand Performance Audit
Customer analysis
 

Day 2

Key Differentiators
SWOT
Defining Brand Value
Kewy Initiatives
Changing Customer Behavior
Strategy Roadmap.

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TeamBuilding1

Team Building

Pre-Workshop analysis of team needs
Collaborative story telling
Successful team behaviour
(See the other teams point of view)
Creating team self awareness
(Become aware of limiting behaviours)
Interactive Game. Learning to support each other
Vision Boards
Cross functional needs exercise
(Clear actions to improve effectiveness)
Action Plans
(Discover plans to support each other)

Post workshop coaching of team leaders

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CostReduction1

Cost Reduction

Select, Brief & Train the cross-functional Team
CEO communication to Company. Re-arrange team member work schedule
Understand the step by step business value process
Systematic analysis of the value/cost relationship of each step of the process
Site visits interviews and learnings
Develop & test creative alternatives
Regular board proposal
Initial project management
Hand over to final functional team for implementation
 

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PewrsonalEffectiveness

Personal Effectiveness
This is a 3 day course

Day 1:- Knowing myself, Building my strengths, Identifying my values, Building trust & relationships, My Purpose

Day 2:- My Communication style, Influential listening, Creating rapport, Assertive or Aggressive, Delegation & achieving through others

Day 3:- Management or Leadership, Getting the best from your team, Feedback & Criticism, The leadership journey, coaching others

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